The book consists of 2 parts: ten ways to condition your mind to generate ideas, and five steps for producing ideas.
I believe the start of this book was not really very encouraging. The first 2 chapters in part one were really boring. There are too much quotations! actually in big part of them, they are only quotation. I was really discouraged to continue reading the book. Fortunately, things started to be really interesting in the 3rd chapter and it continued till the end of the book. Yet, I believe there are a lot of repeated concepts , examples and idea all over the book.
Ideas and concepts introduced in this book go beyond idea generating and they can be applied in different life aspects.
Overall, I believe this book is a very good reading and I do recommend it.
Ala' Yasin Abuhijleh 